The Apple TV is not actually a TV: it is an “entertainment center” that allows you to access digital content in your actual TV. It can access online services such as Youtube, Netflix, and others, as well as access the iTunes store and content shared by a computer running iTunes on your local network. Let’s see what it can do.

We are actually analyzing the third-generation Apple TV. The first one was launched in 2007 and it was a completely different product, while the second generation (launched in 2010) externally looks like this one, but with slightly different hardware configuration.

Figure 1 shows the box of the Apple TV.

Apple TVFigure 1: Box

Inside the box, we found the device itself, a power cord, remote control, a pair of Apple logo stickers (you can stick it to your car and pretend you have a Mac), and user manuals. Notice that the use of an HDMI cable is compulsory, but the device does not come with one, so you will need to purchase an HDMI cable separately.

Apple TVFigure 2: Contents of the box

Figure 3 reveals the Apple TV. As you see, it is tiny, measuring 3.9 x 3.9 x 0.9 inches (98 x 98 x 23 mm) and weighting 9.6 oz (272 g). Like most products from the manufacturer, it has a clean, minimalistic look, without any buttons or signs in the front, top, and side panels. There is only a white LED in the front of the device, which glows when it is turned on.

Apple TVFigure 3: The Apple TV


Rafael Otto Coelho is a physicist with a master’s degree in Education, and is a college professor in Brazil.