Make no qualms about it: Cloud computing is the shiny new wrapping to web-based services that have been available for quite some time.

The real reason businesses are hiding behind the buzzwords is because while the technology behind it is fascinating and provides us with a new way to experience all our content, it has also been used as a way for content creators to better manage their intellectual property.

However, don’t let that keep you from taking advantage of the actual services that are being marketed. Being able to experience new content on the fly is the future of technology and will usher in new ways to have a more personalized experience.

Rajiv Kothari is an industry insider who moonlights as a computer enthusiast, providing a different perspective and insight to new technologies.