Conclusions

So far, just one LCD panel using this technology was released, DR37-P – which manufacturing is outsourced. We had the chance of seeing one and the image quality is really impressive, far better any LCD or plasma display available on the market. Right now BrightSide is focusing on the high-end professional market, like movie studios. To reach the regular consumer market, BrightSide is looking for partners and licensees for their technology – i.e., other companies that can manufacture displays using their technology.

We are talking about a very expensive display, and its price will drop only with mass production, which will happen only if they find partners and/or licensees, since we are talking about a small Canadian company with a great idea. Otherwise it will be one more obscure company selling to a niche market – if much: if companies in that niche market don’t buy their product, they are gone.

• For more information: http://www.brightsidetech.com

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