Intel ready to unveil new slogan and logo
By Rodrigo Chia on December 30, 2005 - 1:57 PM


Several news outlets have confirmed that Intel will change its tagline and logo in 2006. The “Intel Inside” phrase, originally introduced in 1991, will be replaced by the expression “Leap Ahead”. Additionally, the 37-year-old logo with the dropped “e” will give place to a new image featuring an oval swirl around the name. The changes, said to represent the company’s shift from a chip manufacturer to a broader player in the consumer market, are expected to be officially unveiled next week at the Consumer Electronics Show (CES), in Las Vegas.

Originally at http://www.hardwaresecrets.com/news/Intel-ready-to-unveil-new-slogan-and-logo/782


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