AMD/ATI introduced the Radeon HD 3800 Series of graphics processing units. As the world's first series of graphics processors to deliver Microsoft's DirectX 10.1 support, 55nm process technology and tri and quad multi-GPU support with ATI CrossFireX.  Two variants of the family will be launched at this moment: the Radeon HD 3850 features 256MB of GDDR3 memory and has prices from USD 179; and the Radeon HD 3870 with 512MB GDDR4 memory will cost from USD 219.

The new models has Unified Video Decoder (UVD), which ensures exceptional platform efficiency and image quality in HD-DVD and Blu-ray decoding for both H.264 and VC-1 specifications. Enhanced HDMI functionality also continues on this series of products with integrated HDCP and audio for HDMI video.