When Steve Jobs walked on stage for the announcement of the iPad 2 in San Francisco on March 2, nobody realized that the new iPad 2 would have the impact it has had so far. Over a million have been sold. Disappointed would-be customers waited in long lines at stores across the country and around the world only to discover that there were no more iPad 2 tablets available at that location. It was one of the most remarkable introductions of a device in history.
The iPad 2 may not be the lightest, thinnest or fastest tablet on the market today, but do you see long lines for any other tablet being made? The fact that Global Equities Research analyst Trip Chowdhry indicated that 60% of buyers so far already own an iPad, 40% of buyers are first time iPad buyers and 100% of buyers already own one Apple product speaks to the success that Mr. Jobs’ company has had marketing their iOS products.
According to a March 25 article on Bloomberg.com, Creative Strategies Inc. said that when measuring revenue, the iPad 2 is the fastest-selling technology product in history. They say, “The iPad 2 will account for at least 20 million tablet computer sales in the U.S. this year, or 83% of the market, said Sarah Rotman Epps, an analyst at Forrester Research Inc. in Cambridge, Massachusetts. This fiscal year, the iPad may bring in as much as $16.3 billion in revenue for Apple, according to Sanford C. Bernstein & Co. in New York.”
Even though Apple has sold over 100 million iPhones to date and it’s their top-selling product, it didn’t reach that level of contribution to the company’s bottom line until three years after its introduction.
So what makes the new iPad 2 such a compelling purchase for those 60% of customers buying one who already own an iPad?